Core Forms
Get Core Forms

Drip Integration

Create or update a subscriber in Drip when a form is submitted.

Action type: drip Class: Core_Forms\Actions\Drip Source: src/actions/class-drip.php

Setup

  1. In Drip, go to Settings > User Settings > API Token and copy your token.
  2. Find your Account ID in the URL when logged in (the numeric ID).
  3. In WordPress, edit your form > Actions tab > Add Action > Add to Drip.
  4. Enter the API Token and Account ID.

Settings Reference

Setting Required Default Description
API Token Yes -- Drip API token
Account ID Yes -- Numeric Drip account ID
Email Field No email Form field name containing the email address
Name Field No name Form field name containing the subscriber's name
Tag No -- Tag name to apply to the subscriber (e.g., form-submission)

Tag Assignment

Unlike other integrations that use numeric tag IDs, Drip uses tag names. Enter the tag as a text string:

form-submission

The tag is applied during subscriber creation. If the tag does not exist in Drip, it will be created automatically.

Custom Fields

The name field value is stored as a Drip custom field called name. Drip does not have built-in first/last name fields, so the full name is stored as-is.

Authentication

Drip uses HTTP Basic authentication with the API token as the username and an empty password. The authorization header is: Basic base64(api_token:).

How It Works

  1. Validates the API token, account ID, and email address.
  2. Builds a subscriber object with email, custom_fields (name), and optional tags.
  3. POSTs to https://api.getdrip.com/v2/{account_id}/subscribers with Basic auth.
  4. The payload wraps the subscriber in a subscribers array (Drip API requirement).
  5. The request times out after 15 seconds.
  6. Returns true on success.

Example

Form with name and email fields, tagging new subscribers:

  • API Token: your_drip_api_token
  • Account ID: 1234567
  • Email Field: email
  • Name Field: name
  • Tag: website-contact

Troubleshooting

  • "Unauthorized": Verify the API token. Regenerating the token in Drip invalidates the old one.
  • Account not found: The Account ID must be numeric. Find it in your Drip dashboard URL.
  • Subscriber not appearing: Check that the email address is valid. Drip may also reject disposable email addresses depending on your account settings.