Funnel metrics
Compare form views, starts, successful submissions, and completion rate over a selected date range.
Feature
Form analytics and drop-off
Measure views, starts, completions, conversion rate, field drop-off, and attribution without sending form data to a third party.
For the longer version, read WordPress form analytics.
Part of Core Forms, with every premium WordPress form feature in one plugin, one license and unlimited sites.
Core Forms records a first-party funnel for each form: views, starts, validation errors, successful submissions, and the last field reached before someone leaves. The dashboard turns those events into completion rates and field-level drop-off instead of forcing you to guess where a form is losing people.
Analytics stays in WordPress. Event payloads use form and field identifiers rather than submitted answers, and the tracking endpoint is rate-limited to reduce noise.
What you get
How it works in Core Forms
Field drop-off
See the last field reached before an incomplete session so you can investigate the right question first.
Attribution
Keep UTM source, medium, campaign, content, and term with the form session.
Actionable recommendations
The dashboard flags weak start rates, high validation errors, and concentrated drop-off using documented thresholds.
REST access
Read overview, funnel, field, and attribution reports through authenticated Core Forms REST endpoints.
Set it up
Get going in a few minutes
- 1
Enable analytics
Open Core Forms settings and enable first-party analytics for the site.
- 2
Collect real sessions
Publish the form and let the tracker record views, starts, validation events, and successful submissions.
- 3
Review the funnel before editing
Use the date range and field report to identify the largest measurable loss, then change one thing at a time.
Pairs well with
Related features
Submissions inbox
Read, reply, archive and search submissions in WordPress. New, read, replied, archived workflow.
Conditional fields & actions
Show, hide, and skip fields or actions based on values with simple data-show-if attributes.
WCAG 2.2 accessibility
Every starter template ships WCAG-compliant — labels, fieldsets, autocomplete, aria-required. Forms work for everyone.
Bundled with every Core Forms license.
Form analytics and drop-off is included with your license.
Use code HALLOWEEN for 35% off either plan. Ends November 2 (IST).