Analytics & attribution

Independent Analytics in Core Forms

Track submissions, conversion rates, campaigns, and user journeys automatically.

Available through Independent Analytics and maintained by its team. No Core Forms add-on or manual event setup.

See Independent Analytics Pro Get Core Forms · $59/yr

Automatic tracking Partner maintained Independent Analytics Pro required

Core Forms records the submission. Independent Analytics Pro shows which landing page, referrer, UTM campaign, device, location, and user journey led to it. Tracking starts automatically when both plugins are active.

Independent Analytics builds and maintains this integration. It uses direct PHP tracking, so you do not have to create GA4 events or add an analytics action to each form.

What you get

How Independent Analytics works with Core Forms

Automatic submission tracking

Successful Core Forms submissions appear in Independent Analytics without a manual event or per-form action.

Per-form conversion rates

Compare submissions and conversion rates across all forms or filter the report to one Core Form.

Referrers and UTM campaigns

See which traffic sources and campaign parameters produced the submissions, not only the visits.

User journeys

Review the session timeline that led to a submission, including landing page, pages viewed, and campaign context.

Pages, devices, and locations

Break conversion performance down by page, device type, country, and city.

Set it up

Connect Independent Analytics and Core Forms

1

Activate Core Forms

Build or publish the Core Forms form you want to measure.
2

Install Independent Analytics Pro

Form Tracking is a Pro feature. Keep both plugins active on the same WordPress site.
3

Submit once and open the reports

Send a test submission, then confirm the form, conversion rate, and journey data in Independent Analytics.

Inside Independent Analytics

See Core Forms conversion data in context

Independent Analytics stats selector showing separate submission and conversion-rate metrics for individual Core Forms forms — Choose aggregate form metrics or display submissions and conversion rates for an individual Core Form. Source: Independent Analytics.

Independent Analytics user journey showing a Core Forms conversion with its landing page, referrer, UTM source, pages viewed, and session duration — A submission becomes part of the visitor timeline, with its traffic and campaign context attached. Source: Independent Analytics.

Independent Analytics campaign table comparing visitors, views, Core Forms submissions, and conversion rates by UTM campaign — Campaign reports connect UTM traffic to Core Forms submissions and conversion rates. Source: Independent Analytics.

Independent Analytics pages report sorted by Core Forms conversion rate — Page reports show which landing pages produce submissions, not only which pages attract traffic. Source: Independent Analytics.

Pairs well with

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Google Sheets

Append submissions as new rows in any Google Sheet.

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Put a source behind every submission.

Core Forms handles the form. Independent Analytics connects the successful submission to its campaign, referrer, page, device, location, and user journey.